The North Face Japan opts for Polygiene Stays Fresh for new sneakers

In each shoe, the lining and footbed have been treated with Polygiene Stays Fresh technology. The North Face Japan, part of the Goldwin group, has used this technology to help keep the shoes fresh for longer and ultimately extend the life of the products, the two companies said in a joint press release.

Polygiene Stays Fresh is an antimicrobial technology that inhibits the growth of odours from microbes such as bacteria, fungus and more. Any product treated with the technology will stay fresh and hygienic for longer, and therefore, will not be discarded prematurely due to odour.

Ulrika Björk, CEO Polygiene said: “Goldwin has been a partner for several years and we work with a number of their brands. It is great to see that The North Face Japan now extend their collection of footwear with the Polygiene treated Shuttle WP Series and the collection will continue to grow for the coming seasons as the Japan business is starting to recover.”

The sneakers that complement the Shuttle backpack collection, are made of high-performance materials that provide stability when worn for long periods of time in all urban environments.

The treatment is Bluesign and Oeko-Tex Eco Passports certified.

Fibre2Fashion News Desk (KD)