• Linkdin

True announces strategic investment in UK's Apparel Brands Limited

24 Aug '23
2 min read
Pic: Apparel Brands Limited
Pic: Apparel Brands Limited

Insights

  • Investment firm True has made a strategic investment in the UK-based Apparel Brands Limited (ABL), known for branded apparel distribution and licensing.
  • True's investment aims to accelerate ABL's growth and expansion both domestically and internationally.
  • ABL has achieved significant profitable growth, with a three-year CAGR of 52 per cent.
Leading investment and innovation firm True has announced its strategic investment in Apparel Brands Limited (ABL), a UK-headquartered business specialising in the sourcing, design and distribution of branded apparel and accessories to third parties and through its network of directly operated websites, as well as the licensing and development of branded apparel through its intellectual property portfolio.

Through this investment True will accelerate the growth and expansion of ABL’s brands domestically and internationally. ABL has seen strong profitable growth since inception, growing at a 3-year CAGR of 52 per cent.

Led by Peter Wood, founder and CEO, ABL has successfully positioned itself as an important partner for retailers. True's investment will provide ABL with the necessary resources, expertise, and strategic guidance to scale its operations through the acquisition of branded intellectual property, alongside channel and category expansion to enhance the growth opportunities available to the business, the company said in a press release.

“There is a defensible model at ABL and we see a compelling opportunity to rapidly scale its branded offering by adding complementary properties to its existing portfolio across different price points from value to premium,” said Ejike Onuchukwu, director at True, who led the investment process.

"We’ve been developing our relationship with ABL over the past couple of years and are excited to partner with Peter and the team, supporting their relentless focus on providing value to their customers,” Paul Cocker, CEO and co-founder of True, added

“I am delighted to partner with True,” said Peter Wood. “Their deep understanding of brands and the consumer and retail market, coupled with their vast experience in nurturing and scaling successful businesses, will be invaluable as we embark on our next phase of growth."

True is leveraging its extensive consumer and retail senior executive and adviser network and will be supported on this investment by industry veteran Carl Davies, CEO at Perry Ellis Europe as a non-executive director. Carl’s deep commercial, operational, and strategic expertise across a range of categories, channels, markets, will be a great asset to the business as it executes its long-term plan.

Fibre2Fashion News Desk (RR)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search