TZP leads Series B round for Canadian intimatewear brand Knix Wear

Knix has been reinventing the intimatewear category by combining performance, technology, and design to make beautiful and functional products that serve their customers. While Knix is a pioneer of leakproof underwear, the brand has long since become a player to be reckoned with in the intimatewear category with product innovation that spans across wireless bras, sports bras, swim, lounge, shapewear, maternity as well as their teen brand, KT by Knix.

Knix sells its products globally through its website and has store locations in Toronto and Vancouver with plans to further expand their store fleet across North America this year, TZP said in a press release.

"As a digitally-first brand, Knix is well positioned to seize the opportunity for continued growth, and we are thrilled to be partnering with Joanna and the team. TZP is committed to supporting female founders and management teams, and we are proud to add Knix to the TZP portfolio," said Erin Edwards, TZP partner.

"TZP Group has a deep experience investing in the direct-to-consumer segment, and as the founder of Knix, it was important to align our company with a partner who is equally dedicated to growing our business while maintaining our commitment to our mission and vision," said Griffiths, CEO and founder of Knix Wear. "The TZP team brings valuable assets and experience to support our future growth. We are thrilled to have TZP as partners for this next phase of Knix's journey."

Edwards led the transaction for TZP with support from Choon Woo Ha, Jarrad Berman, and George Philipose. Goodwin Proctor LLP and Norton Rose LLP provided legal counsel to TZP. Blake Cassels & Graydon LLP provided legal counsel to the brand. Robert W Baird & Co served as the exclusive financial advisor to Knix for the transaction.

Fibre2Fashion News Desk (KD)