UK's e-retailer ASOS announces Fashion with Integrity 2030 programme

The FWI 2030 programme is focused on minimising ASOS' impact on the planet, delivering positive benefits for people who work in fashion and meeting increasing demands from customers for greater choice in responsible fashion, ASOS said in a media release.

From that focus, ASOS has set two overarching pillars, Planet and People, which are underpinned by four key goals: Be Net Zero, Be More Circular, Be Transparent, and Be Diverse.

The company aims to minimise ASOS' impact on the planet through decarbonisation targets set with the Carbon Trust. ASOS will be carbon neutral in its direct operations by 2025 and achieve Net Zero across its value chain by 2030. It will shift towards more circular systems, ensuring 100 per cent of ASOS own-brand products and packaging are made from more sustainable or recycled materials by 2030, prioritising circular design, and facilitating product recovery programmes.

ASOS will also accelerate transparency and human rights within its supply chain and the wider industry. It will publish a detailed human rights strategy and implementation reports annually from 2023; ensure that third-party brands are signed up to the Transparency Pledge and the ASOS Ethical Trade policy by 2025; and provide full public transparency of every ASOS own-brand product by 2030. Finally, it will drive diversity, equity and inclusion across every aspect of the business, with a focus on leadership representation. ASOS will ensure at least 50 per cent female representation and over 15 per cent ethnic minority representation at every leadership level by 2030.

Nick Beighton, CEO, said: "We are pleased to announce our FWI 2030 programme and stretching ambitions. Achieving these will make us a Net Zero business that embraces more circular systems and uses more sustainable and recycled materials in our products and packaging. Our progress will be driven by a more diverse team with equity and inclusion at its heart, leading a business where transparency and human rights remain central to our approach. And, as we continue our journey to becoming a Truly Global Retailer, our new goals will ensure that we do so sustainably and responsibly."

Fibre2Fashion News Desk (KD)