Uniqlo named official clothing partner for Singapore Paralympics

This is the first time that UNIQLO is providing apparel for a national team in Southeast Asia. The Singapore team clothing for the 2024 Summer games will largely comprise LifeWear items available at UNIQLO stores. SNPC chose LifeWear for its simple designs, high quality, and excellent functionality based on its "made for all" ethos, which they concluded would best respect the ethnic diversity of athletes representing Singapore in international competition.

Speaking on the occasion of the partnership, Yuki Yamada, Group Executive Officer of Fast Retailing, CEO of UNIQLO Singapore, said, "We are honoured to support Singapore's athletes and officials. These exceptional athletes are the true embodiment of the UNIQLO LifeWear philosophy of excellence, a passion for constant improvement and a celebration of the human spirit. We will collaborate with them to help inspire the next generation, develop LifeWear of the future, and change the world for the better."

Dr Teo-Koh Sock Miang, President of the Singapore National Paralympic Council, said, "We are grateful for UNIQLO's support, which will help the athletes shine in Paris. We look forward to collaborating with UNIQLO to build a brighter and dynamic future through the power of sports and clothing."

LIFEWEAR DESIGNED FOR FUNCTION AND COMFORT

UNIQLO worked closely with SNPC to thoughtfully curate a selection of LifeWear apparel that emphasises function and comfort, while featuring modern and sophisticated looks that represent Singapore and blend seamlessly with the cityscape of Paris.

A red accent is applied to the accessories and lining as a tribute to the Singapore national colours. Touches of Singapore icons such as the orchid and the Singapore Lion Head symbol are reflected thoughtfully in the women's scarf and men's tie alongside a colour application of red, white and blue to represent Singapore and France.

For travel and leisure, para-athletes will stay cool and comfortable in UNIQLO's signature AIRism and Dry-EX fabrics that adapt well to diverse environments, activities and temperatures.

UNIQLO'S COMMITMENT TO DIVERSITY AND INCLUSION

As part of the partnership, UNIQLO will also undertake community contribution activities with the council and athletes.

UNIQLO will be taking part in the inaugural Singapore Paralympic Fiesta to support Singapore's Para Athletes. Held at Our Tampines Hub from 4 - 7 May 2024, a UNIQLO Singapore team of over 100 staff and family will be participating in the Walkathon.

In line with UNIQLO's Next Generation Development Program, an initiative to inspire children and youth to discover a love of sport, UNIQLO will also join SNPC on their schools outreach efforts to raise awareness on Diversity and Inclusion and disability inclusion with programmes such as UNIQLO Access. UNIQLO, SNPC, and the athletes representing Singapore will together contribute to better tomorrows through the power of sports and clothing. UNIQLO will draw on this partnership to evolve in keeping with its ongoing quest for quality, innovation, and sustainability.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)