US' Champs Sports, Eastbay to launch apparel line for athletes

With a long history of driving sport performance via Eastbay and sport lifestyle via Champs Sports, the brands will further inspire and empower high school athletes in their journey on and off the court and field – specifically with new retail experiences and strategic joint offerings over the coming months, Eastbay said in a press release.

Apparel Line and Content Series Are The First Launch for 'Champs Sports x Eastbay' in Collaboration With Uninterrupted. The first of three drops will feature product centered around basketball and include hoodies, tees, joggers, and compression pieces as well as accessories such as socks, beanies, and arm sleeves.

The collection will launch on December 1, 2021 on Eastbay.com and ChampsSports.com, as well as select Champs Sports locations. Future collections will celebrate baseball and football, with drops slated to be released throughout 2022.

This collaboration with Uninterrupted will have an accompanying 'More Than An Athlete Hotline: Varsity Edition' content series, a collaborative platform for athlete mentors to inspire, motivate and share their experiences with high school athletes. Hosted by YouTuber and former college football kicker, Donald De La Haye, aka Deestroying, and Oregon Women's Basketball superstar, Sedona Prince, the nine-episode series is a co-production between Sports Emmy-award winning athlete empowerment brand Uninterrupted and Champs Sports x Eastbay, the press release added.

"Uninterrupted's 'More Than An Athlete' line and content series perfectly align with our brand philosophy," said Guy Harkless, senior vice president and general manager of Champs Sports and Eastbay. "With Champs Sports x Eastbay, our goal is to provide young athletes with the tools they need to be successful, and MTAA provides those same athletes with a space to connect with others and learn from their experiences. Together, we hope to support these athletes as they continue to excel on and off the field."

'More Than An Athlete Hotline: Varsity Edition' will be launched today on Uninterrupted's YouTube channel with new episodes rolling out on a monthly basis. On the first episode, hosts Deestroying and Sedona will be joined by two basketball stars — UCLA's Johnny Juzang and Sierra Canyon High School's Amari Bailey to discuss the new era of name, image and likeness (NIL) deals. Each episode will feature an 'athlete of the month' to spotlight high school athletes across various sports who exemplify what it means to embody UNINTERRUPTED's core "More Than an Athlete" spirit.

"Uninterrupted's mission has always been to empower athletes," said Devin Johnson, chief operating officer, The SpringHill Company. "This partnership with Champs Sports x Eastbay allows us the opportunity to connect with younger athletes through both content and commerce levers. We also want to communicate to all athletes, especially younger ones, that they have the ability to see growth in their becoming, both on and off the court or field."

Fibre2Fashion News Desk (RR)