US' fitness apparel firm Omorpho raises $6 mn in seed funding

The investment underscores the tremendous excitement behind the first brand to ever challenge the misconception that lightweight apparel is better for all sports and training. Since co-founders Stefan Olander and Ben Williams launched Omorpho, with a world-class team in November 2021, it has established itself as an innovator in the sportswear market via its gravity sportswear collection powered by MicroLoad. The collection strategically places small amounts of weight across the body, and is designed to make wearers fitter, faster and stronger without limiting natural movement, the company said in a media statement.

After garnering widespread acclaim from athletes, consumers and fitness professionals alike, the brand will continue to build upon its direct-to-consumer distribution model and further activate recent strategic partnerships.

“We are thrilled by the continued support and investment of KB Partners, which is a proven leader in developing companies that push the boundaries of sport and technology. We also welcome Greenchain Capital and MSG Sports as major investors, and look forward to leveraging their extensive experience at this exciting time of rapid growth, product innovation and partnership opportunities,” Stefan Olander, founder, Omorpho, said in a statement.

“The Omorpho team possesses that rare combination of deep relevant experience, strong operating skills, extensive marketing savvy and real grit that we like to invest behind. They are well on their way to creating an entirely new category of sportswear,” KB Partners founder and Omorpho board member, Keith Bank, said.

Omorpho also announced a partnership with luxury fitness club Equinox to incorporate its gravity sportswear collection in clubs across the country. Gravity sportswear will be featured within Equinox’s club showrooms and available for purchase online and in clubs spanning New York to Los Angeles. Additionally, gravity sportswear will appear on Equinox trainers and be available for club members to trial during group fitness classes.

Fibre2Fashion News Desk (GK)