US' Fresh Clean Tees launches sustainable t-shirts

The new line supports the company’s core brand pillar of sustainability while staying true to its mission of providing men with quality, size-inclusive and ethically made tee shirts at an affordable price point. All manufacturing and materials for the Eco Fresh Tee are free of microplastics and pesticides, marking the first step in the company's goal to replace all clothing synthetics with organic and sustainable fabrics by 2025. Made from a blend of premium organic cotton and sustainably harvested beech tree modal, this all-new offering utilises entirely renewably sourced fabrics. Eco Fresh Tees are currently offered in crew neck and V-neck styles, with more colours planned to drop this year, the company said in a press release.

The product is made with organic cotton, no pesticides and no synthetic fertiliser. It is made with beech tree modal, a completely renewable material sourced from sustainably managed beech tree plantations that have been certified by the Forest Stewardship Council. The  t-shirt is Barrl-washed, an eco-friendly process to soften, colour and preshrink your new favourite tee. It is ethically manufactured by WRAP-certified partners and suppliers.

“As a growing company in the apparel space, we understand how our business decisions have significant impacts on the environment. As we continue to scale, we are proud that we have made sustainability a major focus through our give-back efforts, packaging, partnerships and now our first-ever line of sustainable tees,” Matthew Parvis, co-founder and CEO of Fresh Clean Tees, said in a statement.

“The release of our Eco Fresh Tee is an exciting step in our efforts to become a more sustainable brand. We're on a mission to help men feel great and look their best, and now they can do that with the environment in mind. The Eco Fresh Tee features our softest fabric yet, made with both customer and planet in mind,” Melissa Parvis, co-founder and president of Fresh Clean Tees, said.

In addition to the release of its Eco Fresh Tee, Fresh Clean Tees has implemented several other sustainability initiatives, including transitioning to 100 per cent recyclable packaging and removing single-use plastic elements. Fresh Clean Tees also has an ongoing partnership with the Surfrider Foundation, donating a percentage of every sale they make, with a guaranteed minimum annual donation of $250,000. The brand was the largest single donor and the 2022 ShoppingGives Social Impact of the Year Award recipient for its give back efforts with the non-profit. This funding goes toward work in local communities to protect US coastlines, reduce plastic's impact on marine life, defend ocean ecosystems and support clean water initiatives. Additionally, every factory in the Fresh Clean Tees supply chain is certified by Worldwide Responsible Accredited Production (WRAP), guaranteeing that the work environment is socially and ethically responsible.

Fibre2Fashion News Desk (GK)