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US' JCPenney releases 'Abbott Elementary' collection

03 Oct '23
2 min read
Pic: Business Wire
Pic: Business Wire

Insights

  • JCPenney and Warner Bros Discovery Global Consumer Products have released an exclusive 'Abbott Elementary' collection, inspired by the Emmy-winning TV show.
  • This collection features apparel designed with teachers as role models in mind, offering stylish and affordable options that cater to educators and customers seeking individuality in their clothing choices.
JCPenney and Warner Bros Discovery Global Consumer Products have launched a new, exclusive ‘Abbott Elementary’ collection, featuring apparel designed to elevate everyday fashion with the ultimate role models—teachers—in mind.

With this new collection, JCPenney taps into the fandom of ‘Abbott Elementary’ and the characters' personalities to introduce pieces that cater to teachers and customers who are craving more choice and individuality in their apparel at a price they can afford, the company said in a press release.

“We are honoured to partner with Warner Bros Discovery on this new collection inspired by ‘Abbott Elementary,’ a show that reflects our own commitment to making every day and every dollar count for teachers and essential role models who show up for their communities,” said JCPenney chief merchandising officer Michelle Wlazlo. “Too often, teachers and working families have to make a choice between comfort and fashion. We wanted this collection to feature quality, stylish and relevant pieces that could seamlessly be mixed-and-matched at an affordable price, so any teacher can feel empowered to dress their 'inner Abbott'.”

‘Abbott Elementary’ teacher’s edition, volume 1 exclusively at JCPenney features 50 pieces that are stylish, comfortable and mix-and-matchable. The limited-time line includes colourful, patterned and neutral sweaters, jackets, dresses, knitted tops and woven shirts for both men and women in inclusive sizes and is available now to purchase online and in select stores.

A few pieces in the collection are also inspired by ‘Abbott Elementary’ itself, including a kindness tote bag and sweater, similar to a necklace worn by the show’s main character, ‘Janine.’

Fibre2Fashion News Desk (RR)

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