US' Levi's brand celebrates 150th anniversary of 501 jeans

The band will offer limited-edition product drops like the reimagined 1873 ‘XX Waist Overalls’ (Levi’s first blue jeans) to mainline product newness with the men’s 501 ‘54 and the women’s 501 ‘81. These products will be released throughout the year, Levi’s said in a press release.

The brand will also show up in a meaningful way at key music events through a partnership with Rolling Loud. Levi’s is partnering with celebrities and influencers like Barbie Ferreira and Emma Chamberlain to further its reach with consumers.

Fibre2Fashion News Desk (DP)