US' Major League Soccer & Adidas extend multi-year partnership

Together, MLS and Adidas will launch new, inclusive initiatives to empower, support, and inspire a future generation of players and fans ahead of the 2026 World Cup and ensuring a legacy beyond it, the two parties said in a joint press release.

As part of the renewed, long-term agreement, Adidas continues as the official sponsor, footwear provider, and apparel provider of MLS, and will recognise the best in youth soccer as the presenting partner of the MLS Next Golden Ball (MVP) and MLS Next Best XI. Adidas will continue outfitting MLS Clubs with all jerseys, footwear, training gear, and side-line apparel, and will also provide the official match ball for all MLS properties—including MLS Next Pro and MLS Next. The new agreement features additional investment in youth development and community activation.

“We are so pleased to extend our partnership with Adidas, the leading soccer brand in the world,” said MLS commissioner Don Garber. “Adidas had been helping to drive the popularity of MLS and the sport of soccer in North America for generations and we look forward to working closely with them to accelerate our growth leading into and following the 2026 FIFA World Cup.”

MLS and Adidas began their relationship at the league’s inception in 1996. Adidas’ commitment to growing the game has established the brand as the biggest name in soccer in the world. The partnership with MLS is part of Adidas’ global soccer footprint, which includes some of the major clubs in Europe, added the release.

“We are very proud to be extending our partnership with MLS. It is incredible to see the growth and success of the league and soccer in North America and the work that has been done,” said Adidas CEO Bjorn Gulden. “Soccer is an important part of our history and who we are at Adidas. We are committed to helping grow the game and could not be more excited as we approach the 2026 World Cup hosted by the US, Canada, and Mexico.”

Fibre2Fashion News Desk (NB)