US' PacSun launches sneaker resale business with PS Reserve platform

Products on PS Reserve are part of the retailer’s in-house inventory, allowing it to scrape the middleman authentication process and fulfil orders at a faster rate.

Michael Guerra, a veteran in the retail and resell space and founder and owner of The Magnolia Park will guide PacSun with authenticating and reselling its products.

“Footwear is very important to the PacSun customer. Based on that, we know that we need to deliver a compelling footwear assortment in addition to our great apparel offerings. The resell market has really changed the footwear industry, and we had been thinking about how to best participate in that evolution through our own lens in an elevated and authentic way,” Richard Cox, vice president of men’s merchandising at PacSun said in a statement.

“After making the connection with Miki, knowing our goals and knowing his expertise and the respect that he has in the industry based on all he has done with Mag Park, it felt like the right time to work on launching the project,” Cox added.

“PacSun, in my eyes, has always been the most aligned with the aftermarket consumer,” Guerra said. “We constantly would see an outfit from PacSun and then completed with footwear or accessories from Mag Park. The introduction of PS Reserve will now eliminate the need to go somewhere else to get the complete outfit.”

Fibre2Fashion News Desk (KD)