US retailer Wolverine Worldwide opens global innovation hub in Boston

“Boston is an amazing city with a deep connection to our brands and exceptional design and footwear talent, and we are excited to open our first global Innovation Hub in the heart of downtown,” said Chris Hufnagel, President and Chief Executive Officer of Wolverine Worldwide. “With this Innovation Hub, our team of design, development, and merchandising leaders are well-positioned to design awesome products and continue transforming Wolverine Worldwide into a consumer-focused builder of great global brands.”

The 11,000-square-foot facility will accommodate employees from the Company’s design and product teams, including Saucony product team members in design, development, product management and merchandising.

The opening comes one month after Wolverine Worldwide opened new office space in Zhuhai, China, and two months after opening a new workspace in Hong Kong. Additionally, the Company’s Sweaty Betty brand relocated to new offices this summer following renovations to the Company’s King’s Place office in London.

Renovations to the Company’s global headquarters in Michigan are currently underway and new environments for Merrell and Saucony – the Company’s largest brands – are slated for completion in Spring 2025.

“We believe that world-class environments are key to attracting and retaining talent, unlocking our team’s full potential, and driving our business forward,” continued Hufnagel. “Spaces that encourage creativity, collaboration, and innovation are critical as we continue building a new company for the future.”

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)