US' SquadLocker launches on-demand sublimated uniforms line

Paired with the SquadLocker single-unit decoration and fulfilment model for custom apparel, this uniform line shrinks historically long lead times for high-quality products while minimising effort on apparel coordination, SquadGear said in a news release.

“Sublimated uniforms have become the standard for high quality with many industry suppliers that deliver in as much as 3-4 weeks (and sometimes longer during peak season demand). We knew that by launching our own uniform line and pairing it with our ability to produce on-demand, with no order minimums, and go from order to shipping direct to home in 3-5 days all season long, we could revolutionise the experience for customers,” noted Gary Goldberg, founder and president of SquadLocker.

Compared to mass production facilities that require long-lead times for set up, and can cause financial losses, and environmental waste, SquadLocker produces and distributes each item as they are ordered. This model reduces the waste of raw materials, time, and energy during production. SquadLocker also ships direct to home to minimise the resources normally imposed on the team/apparel coordinator storing and distributing inventory.

“Because we have developed a proprietary fulfilment technology, we are able to ship orders in 3-5 days all season long. Our competitors ship in double that time and sometimes more based on seasonality. SquadGear, our new sublimated uniform line is a game changer,” added Goldberg.

In addition to the manufacturing process behind SquadGear, the SquadLocker web application hosts a variety of tools that empower teams, leagues, and organisations. The in-app technology includes managing and storing team data for accurate personalisation and player communication, plus pre-paid vouchers to simplify uniform ordering.

Fibre2Fashion News Desk (NB)