US' Teva unveils holiday partnership with UNWRP & Macy's

Born at the intersection of joy and adventure, the Teva and UNWRP limited-edition collection is designed for discovering new paths. Celebrating both brands' passion for telling unique stories and exploring the outdoors, the ReEmber silhouette cues up UNWRP's bold and colourful patterns and Teva's outdoor roots. The design reflects the joyous experience of getting outside with an original take on mountainous landscapes, while the packaging is intentionally designed to be upcycled and shared with others, the company said in a press release.

"My inspiration behind the limited-edition ReEmber was to evoke a sense of discovery. Each element is designed to take wearers through a journey and encourage them to become their own storyteller. Through this collaboration, we want to celebrate your unique perspective by colouring outside the lines, exploring new paths, and flexing your creativity," UNWRP founder, Ashley London Foyle, said.

“Teva was created to give people the freedom to roam and inspire those who crave experiences and connections. That self-defining idea of freedom still holds true today, and embodies what this collection and Ashley stands for - finding newness and wonder in each experience from the everyday to the epic,” Anders Bergstrom, vice president, global GM of Teva Footwear at Deckers Brands, said.

“We are excited to partner with Teva for this limited-edition UNWRP collection, just in time for the holiday season. Ashley has created a brand synonymous with art and fashion and she brings bold versatility and comfort to this collection, providing our customers even more ways to own your style,” Erica Gustafson, Macy's fashion director of beauty & accessories, said.

Fibre2Fashion News Desk (GK)