US' True Religion launches new mobile app

With 80 per cent of True Religion’s e-commerce transactions coming from mobile along with more than half of new visits, the company expects the app to account for 10 per cent of its total e-commerce sales in 2023, it said in a press release.

Designed as a destination for the True Religion community, the app will feature limited-edition products as well as exclusive and interactive content, including interviews with True Religion’s collaboration partners, user generated content, styling tips and more. It was created using the poq native app platform and is available to download in the Apple and Google Play stores.

“We know that the True Religion customer uses their smartphone to engage with the brand because over half of new visits to truereligion.com and more than 80 per cent of all transactions are from a mobile device. The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers,” Scott McCabe, senior vice president, e-commerce for True Religion, said.

Fibre2Fashion News Desk (GK)