US' Under Armour unveils Futr X Elite basketball shoes

The Futr line, standing for ‘For Us To Rise,’ calls together a community of basketball athletes striving for greatness every time they step on the court. Under Armour looks to empower these athletes by creating performance solutions that they didn’t know they needed and now cannot live without. The Futr X Elite delivers just that, combining Under Armour’s popular UA Flow technology with a futuristic style that can be worn on the court for performance and off the court in everyday life, the company said in a press release.

“The idea behind this shoe was to redefine what a basketball shoe could be, in a way that only Under Armour could. We wanted to allow athlete to feel something completely new- a seamless 1:1 fit and truly natural playing experience,” said Kristoffer Cook, global product line manager, basketball footwear at Under Armour.

"To deliver this, our team leveraged our most pinnacle technologies (Flow + IntelliKnit) in their purest forms.  The result is truly the basketball shoe of the Futr – it requires absolutely zero break-in, is light weight and elevates game changing quickness on-court,” added Cook.

The Futr X Elite offers the best technology that Under Armour has to offer. The sneaker boasts award-winning UA Flow technology which removes the traditional rubber outsole and provides an underfoot feel that is lightweight, responsive and has unmatched grip on-court. The IntelliKnit upper offers breathability and one of a kind dynamic compression for 360-degree comfort. The IntelliKnit upper is complemented by a lateral TPU wing and internal 3D-moulded heel counter to lock your foot in place and enable irrational confidence on the court. Overall, there’s less material, weight, and zero distractions, the release added.

Comfort, grip, performance, and style were the non-negotiables that the Futr X Elite was built on. The sneakers were inspired by the future of basketball and look to define a new standard for basketball sneakers moving into the future. Fans can expect to see UA basketball athletes hit the court in the Futr X Elite throughout 2024.

Fibre2Fashion News Desk (RR)