US' VF Corporation appoints Kevin Bailey as the global brand president

The appointment marks Bailey’s return to the Vans brand after holding several enterprise leadership roles at VF. Bailey was vice president of retail for Vans when the brand was acquired by VF in 2004. He was later appointed as president of Vans, a role he held from 2009 to 2016. Under Bailey’s leadership, revenue for the brand more than doubled to $2.2 billion, the company said in a press release.

Bailey has held a series of roles with increasing responsibility during his 17 years at VF. He most recently served as VF’s president, Asia-Pacific Region and Emerging Brands. In this role, he was responsible for VF’s Asia-Pacific regional platform as well as VF’s Emerging Brands platform, with responsibility for the Altra, JanSport, and Smartwool brands on a global basis. Previously, Bailey served as president of VF’s action sports coalition, and the company’s Canada, Mexico, and Central/South America businesses. Bailey replaces Doug Palladini, who served as global brand president of Vans since 2016.

“Kevin brings a deep level of knowledge and understanding of the Vans brand, its consumer, and the global business to this role. He will work closely with the Vans leadership team and our enterprise functions as we focus on re-energizing the brand’s global growth. We thank Palladini for his dedicated and passionate service to the Vans brand for the past 18 years and are grateful for his many contributions to its success during his tenure. We wish him all the best in his next chapter,” Rendle said.

Fibre2Fashion News Desk (GK)