US' Wrangler & Yellow Rose by Kendra Scott announce new collection

The exclusive collection — which pays homage to Kendra Scott's Texas roots and Wrangler's Western wear legacy — was intentionally designed with turquoise embellishments and embroidered rose motifs to provide sophisticated western looks for everyone from the urban cowgirl to the seasoned ranch hand. The collaboration showcases a variety of jewelry pieces including necklaces, earrings and a signature bracelet and ring, along with a thirteen-piece assortment of shirts, jackets, denim and more. Each piece presents a polished and classic cowgirl aesthetic, and the styles are meant to be mixed and matched for head-to-toe rodeo-ready looks.

"My heart feels most at home on the ranch and there's nothing that suits ranch life better than Wrangler," says brand Founder, executive chairwoman and chief creative officer Kendra Scott. "I'm so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West."

With a chic and timeless elegance, Wrangler x Yellow Rose by Kendra Scott reimagines legendary elements from both brands. Custom Kendra Scott silhouettes and stones are seamlessly blended with inimitable Wrangler designs and details in accessories like the Wrangler x Yellow Rose by Kendra Scott Elisa Multi Strand Necklace, the brand's #1 bestseller set vertically with inlaid details. Pulling inspiration from nostalgic styles and creating a polished, refined look with jeweled hardware and bold colors, the product assortment includes a Wrangler x Yellow Rose by Kendra Scott 70's Fitted Blazer and Wrangler x Yellow Rose by Kendra Scott Trucker Jacket. The Wrangler x Yellow Rose by Kendra Scott Bolo Necklace blends the instantly recognizable Wrangler W with Kendra Scott's signature oval shape and features chain tassels, while the Wrangler x Yellow Rose by Kendra Scott Puff Sleeve Rodeo Shirt is accented with buttons in Kendra Scott's signature Davie frame.

To create a bright future for the generations of young people who live and love the Western lifestyle Kendra Scott will donate 20% of every purchase price of the Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation (KSF). KSF gives to partners in accordance with its mission and will direct this donation from Kendra Scott to the National FFA Organization (formerly Future Farmers of America). Separately, Wrangler is also donating $10,000 to the National FFA to support scholarships in connection with this collaboration.

The limited-edition collaboration jewelry will be available at kendrascott.com and in all Kendra Scott stores.

The limited-edition collaboration apparel will be available at kendrascott.com, Kendra Scott stores at the Fort Worth, San Antonio, Houston, and Austin rodeos, and in select stores where Yellow Rose by Kendra Scott is available. Wrangler will also be selling the collection on wrangler.com and at its two flagship stores located in the Fort Worth Stockyards and in the brand's hometown of Greensboro, NC.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)