Virat Kohli, Puma to launch athletic leisure brand

In accordance to the agreement, Puma will handle the functions related to distribution and product expertise, said a leading daily quoting a top official from Puma. The sports brand by Kohli will be available in all the stores of Puma, multi-brand retail stores, and online as well.

Fibre2Fashion had previously reported that Puma has entered into an eight-year endorsement deal with Kohli, which amounts to about Rs 110 crore. The deal is inclusive of a fixed payment and royalty based on the performance of the sports brand.

The Indian skipper earlier had a three-year deal with Adidas, which ended in December last year as both parties decided against renewing it.

Fibre2Fashion News Desk – India