Yes And commits to being carbon net zero by 2022

28 Nov '20

2 min read

Pic: YES AND

Founded by ECOlifestyle pioneer and ECOfashion CEO, Marci Zaroff, Yes And has committed to being carbon net zero by 11.11.22. With an edgy, flattering, and fun vibe, Yes And allows consumers to look good, feel good, and do good in the world. Yes And introduces responsible, high-quality fashion to direct-to-consumer retail at an accessible price point.

According to the Textile Exchange, the fashion industry is one of the largest global air and water polluters, representing 20 per cent of Earth’s industrial fresh water pollution. ECOFashion’s mission is to revolutionise the fashion industry, providing accessible, no-compromise apparel and home fashions that consider human and planetary health, farmer and worker welfare, and future generations.

Yes And believes in co-creation and collaboration with like-minded, strong role models, like Alysia Reiner, Role Models Management, and the Lenzing group. Each Yes And style is named after a unique, strong, influential woman who shares common values with the brand.

By doing so, Yes And hopes to extend their reach beyond their networks and help educate humanity on climate change solutions. Yes And is not just a fashion brand, they’re dedicated to uniting value and values in order to make a smart and stylish fashion statement, according to a press release by the company.

Through creative, cool and conscious tie dyes, trendy-yet-timeless camouflage and animal prints, and statement graphics such as ‘Make Earth Cool Again’, ‘Optimist’, and ‘It’s Real: Climate Change’, Yes And offers a way for individuals to ‘wear the change’ they wish to see in the world.

By leading with modern design, high quality and affordability, the ECOfashion ‘Greenhouse of Brands’ includes Yes And (certified organic/sustainable apparel), Farm to Home (certified organic bed and bath), MetaWear (turnkey sustainable fashion manufacturing), and RESET (a regenerative, in conversion to organic cotton farm project in India).

Fibre2Fashion News Desk (GK)

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