The new showroom will be located in Grand Front Osaka, a major commercial complex just outside Umeda Station in Osaka. Umeda Station, often called the gateway to Osaka, is an important transportation hub in Western Japan’s Kansai region.

The upcoming Expo 2025 will be held in Osaka, bringing many domestic and international visitors to the region. The international staff at the YONEX OSAKA SHOWROOM will accompany both Japanese and inbound customers alike on their quest to find the best Yonex products.

The YONEX OSAKA SHOWROOM will be the biggest Yonex showroom to date, with a floor area of 1,000m² and an extensive product lineup ranging from racquets and golf clubs to apparel and shoes. It will also serve as a place of communication where customers can learn about Yonex’s core values and dedication to craftsmanship and innovation through product stories and services.

Yonex is strengthening its global DTC (Direct-to-Consumer) capabilities as part of its medium-to-long-term strategy, and the YONEX OSAKA SHOWROOM will provide opportunities not only to uncover new consumer insights for better consumer-centricity, but also to bring the joy of sports to more people.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)