Bluesign partners with US' Madewell for eco-friendly denim

As a comprehensive solutions system, bluesign focuses on sustainable chemistry, employing a holistic approach to drive environmental improvements, enhance worker safety, and increase resource efficiency, bluesign and Madewell said in a joint press release.

Through rigorous on-site assessments, management of input streams, and verification of chemical inventories, the bluesign team works closely with system partners, including brands, manufacturers, and chemical suppliers. Together, they develop tailored solutions that prioritise the highest level of safety for people, the planet, and consumers.

Madewell’s collaboration with bluesign to produce denim more sustainably launched in October 2022. The first denim style launched under their partnership was crafted using bluesign approved ISKO fabrics, a certification that signifies adherence to bluesign’s strict worker safety and environmental requirements as well as elimination of hazardous chemicals from the beginning of the fabric production. This newly signed system partnership further reinforces Madewell’s commitment to sustainable denim production and its dedication to implementing innovative solutions to lead the way towards a more sustainable fashion industry.

“Our bluesign denim initiative aims to revolutionise the way denim is produced, ensuring that clean chemistry and clean production processes are at the heart of the system partner mills and laundries. With Madewell as our first US denim brand system partner, we are taking a major stride towards leading the industry with a transformational approach to denim production. We are expecting more brands to follow Madewell’s footsteps in joining the bluesign denim initiative,” said CEO of bluesign Daniel Rufenacht.

Madewell’s system partnership with bluesign coincides with the introduction of the solution provider’s ‘bluesign Denim’ concept, highlighting the importance of clean chemistry and production processes for a sustainable and responsible choice. Bluesign Denim represents a commitment to minimising the denim industry’s negative impact on people and the planet through collaboration with denim partners to eliminate harmful chemicals and ensure sustainable manufacturing processes.

With a focus on creating the cleanest denim in the world, the concept covers fabric and garment production steps that meet the strict bluesign criteria, ensuring safety of workers, the environment, and consumers. Choosing bluesign Denim will allow consumers to embrace the freedom of denim while making a reliable and sustainable fashion statement.

Fibre2Fashion News Desk (NB)