British fashion brand Quiz reduces environmental footprint

The introduction of 100 per cent renewable energy will save more than 900 tonnes of carbon each year, and this figure will increase through the introduction of other smaller scale initiatives, including the switch to zero carbon paper and carbon neutral water dispensers across of the business, the company said in a media release.

In addition to reducing its carbon footprint, Quiz has taken steps to drive down its environmental impact, namely through dramatically reducing the amount of waste produced across its supply chain. Most notably the company launched 100 per cent recycled and recyclable bags for all e-commerce orders and in-store purchases – a big step forward that reduced its annual virgin plastic use by 40 tonnes.

Quiz has introduced more stringent recycling practices with positive results, including the diversion of almost 60 tonnes of material from landfill each year and recycling more than 8 tonnes of wood per year. These new practices save the equivalent of over 1,000 trees annually, reducing cardon dioxide production and contributing to a circular economy.

The brand will also launch a sustainable range in 2022, available exclusively at its online store. All styles within the collection are designed and manufactured in the UK, featuring yarns derived from recycled components. The dyes used on the soft fabrics are water-based, further reducing environmental impact.

Sheraz Ramzan, chief commercial officer of Quiz, commented: “Following a period of research, we are really pleased to announce the sustainability measures we have put in place to further minimise the company’s environmental footprint. These measures are part of our wider responsibility strategy, and by no means signal the end of our efforts. We will be continuing to look at how we can improve and are excited to build on this good progress into 2022.”

Fibre2Fashion News Desk (KD)