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European retailer C&A launches 2028 global sustainability strategy

16 Jul '21
3 min read
Pic: C&A
Pic: C&A

C&A, a European fashion retailer, has announced the launch of its new 2028 global sustainability strategy for key markets in Europe, Brazil, Mexico and China. The new strategy includes ways to inspire customers to make more sustainable choices, ambitious science-based targets addressing climate change, and an even greater focus on circularity.
 
Meanwhile, taking a look back at previous years, C&A also reported that it achieved most of the goals it had set for 2020, as detailed in its latest global sustainability report.
 
C&A’s strong legacy of delivering on its targets has enabled the company to define bolder, sharper, and even more ambitious goals for 2028, the leading retailer said in a statement. 
 
As one of the industry leaders who has made a head-start in recent years by using more sustainable materials, C&A has now set out new key goals for its operations in Europe: source 100 per cent of core materials more sustainably by 2028; innovate and connect circularity principles to extend the life of 7 out of 10 products by 2028; and, replace 50 per cent of single-use plastics in stores, the online shop and supply chain with sustainable alternatives by 2028.
 
“Over the past five years, C&A has made significant steps in helping to transform sustainability from a niche issue to a mainstream topic by making it easier for consumers to make sustainable fashion choices. The new strategy underlines the company’s commitment to continue along its current path and become even more sustainable,” according to the company.
 
“We invite our customers to wear the change – with fashionable, affordable, and responsibly made clothing. The latest results show us that our customers want to take the journey towards a more sustainable world of fashion together with us. That’s why we are happy to announce new ambitious objectives,” Giny Boer, CEO of C&A Europe, said in a press release.
 
C&A’s latest global sustainability report confirms that the company remains one of the largest buyers of certified organic cotton worldwide. Other highlights from the report include (C&A Global): increased use of more sustainable cotton, from 53 per cent in 2016 to 96 per cent in 2020 – nearly meeting the company’s 100 per cent target; in 2020, C&A used 68 per cent more sustainable raw materials, not only meeting but exceeding its goal by 1 per cent; and, C&A has demonstrated continued industry leadership in circularity, having produced the first-ever Cradle to Cradle Certified Platinum denim fabric in 2020. It leads the fashion industry towards circular fashion with more than four million Cradle to Cradle Certified products brought to market to date.
 
“We are proud to have achieved most of our 2020 sustainability goals. This is what lays the foundation for an even more ambitious strategy and takes us further on our pursuit to make sustainable choices the new normal,” Aleix Busquets Gonzalez, director of global sustainability at C&A said.

Fibre2Fashion News Desk (JL)

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