The partnership aims to drive change to place recycled cotton as the core ingredient of a more sustainable fashion industry, using Recover, with its expertise and scaling capacities, as the main cotton source. Recover will integrate its fibre into C&A’s supply chain structure, as well as provide tech support to help the spinners and weavers optimise the yarns and fabrics, the two companies said in a joint media release.

“More sustainable fashion must not be a niche product. Our collaboration with Recover is a milestone on our way towards a more sustainable future characterised by quality fashion available at affordable prices,” said Aleix Busquets Gonzalez, director global sustainability at C&A.

By partnering together, Recover also further validates its innovative business model of being able to provide recycled fibre to any brand without compromising on the style, quality and price. Together the partners aim to develop a strong and scalable circularity ecosystem in Europe, with a better future based on post-consumer materials.

“In alignment with our act-as-one philosophy, we are delighted to bring Recover’s expertise and tech support to our partnership with C&A through the integration of our fibre within their supply chain. By combining a long-term commitment with high production volumes, we are ensuring a real lasting impact on the industry,” said Alejandro Raña, chief business development officer at Recover.

Fibre2Fashion News Desk (KD)