India's House of Anita Dongre commits to ancient forest-free fashion

With 92 million tonnes of waste straw left over every year after the food harvest, and millions of tonnes of textile waste, India is well-positioned to be a leader in bringing Next Generation Solutions from the corner of the marketplace to mainstream production. Both parties are looking to accelerate the production of these innovative solutions, the two entities said in a joint press release.

“Fashion is not just about what’s next but also what’s good – for the maker, for the wearer and for the planet. Protecting the world's forests is the need of the hour and hence we are partnering alongside Canopy to help conserve the world’s forests and build supply chains that have the health of our planet at their heart,” said chief creative officer Anita Dongre.

“This is the turn-around decade to address the biodiversity and climate crises before us and to change global supply chains to operate within the bounds of our natural world. House of Anita Dongre models the compassion and innovative spirit that business, civil society and political leaders need to bring at this key juncture,” said Nicole Rycroft, Canopy’s founder and executive director. “We’re excited to be working with Anita and her team to build the solutions that we so desperately need.”

Fibre2Fashion News Desk (KD)