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Lee announces four global sustainability goals

22 Apr '20
2 min read
Pic: PRNewsfoto / Lee
Pic: PRNewsfoto / Lee

On the occasion of the 50th anniversary of Earth Day, iconic apparel brand Lee has announced its first-ever global sustainability goals. Established under Lee's recently launched global sustainability platform, 'For a World That Works', the four goals focus on boldly pursuing more sustainable solutions for apparel development and production.
 
"At Lee, we are committed to doing our part to help lead our industry toward a better future," said Chris Waldeck, EVP, global brand president, Lee. "Our global sustainability goals will guide our actions and help accelerate our commitment to providing products that drive positive changes for our environment and communities, while delivering the quality and style consumers expect from Lee."
 
Lee's four global sustainability goals are to: power 100 per cent of all owned and operated facilities with renewable energy by 2025, utilise more than 50 per cent sustainable synthetics by 2025, source 100 per cent sustainably-grown or recycled cotton by 2025, and increase Indigood dyed products every year through 2025.
 
These global goals convey Lee's commitment to integrating sustainable solutions into the brand's design and manufacturing processes and to reducing environmental and social impacts. They also build on the company's latest sustainably focused product launches and partnerships including Indigood Denim, Back to Nature, and Ellen MacArthur Foundation's Jeans Redesign.
 
Indigood is Lee's commitment to discovering and integrating into their supply chain—the most sustainable ways to dye denim, while Back to Nature jeans are made from 100 percent cotton. Jean's Redesign guidelines set minimum requirements on durability, material health, recyclability and are based on the principles of a circular economy. The guidelines are being integrated into an internal assessment tool used to measure the sustainability performance of Lee products.
 
"With these targets, we are raising the bar on what consumers can expect from Lee in terms of environmental sustainability," said Roian Atwood, senior director of sustainable business, Lee. "'For A World That Works' is fuelled by a sense of urgency and responsibility. As we look ahead, we must continually challenge ourselves to redefine how we operate, so that we can help create a brighter future for our planet and our industry."
 
Launched in February, 'For A World That Works' unites Lee's legacy of innovation and purpose with a responsibility to build a stronger, more sustainable world. 
 

Fibre2Fashion News Desk (RKS)

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