Lululemon to bring trade-in & resale programme to all US stores

The programme reinvests 100 per cent of profits to support Lululemon’s commitments outlined in its Impact Agenda, including making 100 per cent of products with sustainable materials and end-of-use solutions by 2030, the company said in a press release.

“At Lululemon, we’re deeply committed to creating quality products built to last and that are better for people and the planet. Bringing Lululemon Like New to all US guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint,” said Celeste Burgoyne, president, Americas and Global Guest Innovation. “We’ve seen incredible momentum from our pilot program and we look forward to welcoming new guests nationwide."

Lululemon’s Impact Agenda is a multi-year strategy to create an equitable, sustainable future, with a central vision to minimise environmental impact, contribute to a healthier world, and generate long-term value. Creating circularity through new guest models, reducing waste, and developing products with sustainable materials and end-of-use solutions are key aspects of the detailed plan.

Built on a circular model, Lululemon Like New extends the life of a product that has been designed to last and ensures each item gets its full use. Through the programme, Lululemon guests nationwide can trade in pre-loved Lululemon clothing in exchange for an e-gift card at one of the 390+ participating US stores and shop resale products online. The expansion includes a robust assortment of gently used Lululemon items, ranging from pants, tops, shorts, jackets and more, with new items added every day.

Lululemon Like New first debuted in May 2021 with a trade-in trial run across 80+ participating stores in Texas and California. The pilot programme was met with an overwhelmingly positive response with the majority of inventory categorised as ‘good as new,’ showing the quality of the product allowing for second and third life cycles. The expansion is a natural next step for Lululemon in allowing all guests to purchase products with a purpose.

Lululemon has partnered with the resale technology provider Trove for the pilot and expansion, leveraging its recognised expertise in branded recommerce to support resale operations.

Fibre2Fashion News Desk (RR)