Selected from ASOS’ homegrown brands ASOS Design, ASOS Edition and ASOS Luxe, the edit features wedding-guest outfits, bridal looks and bridesmaid dresses and includes curve, petite and tall sizing options. Individual items can be hired for 4-, 10- and 30-day periods, the company said in a media release.

Isabella West, CEO of Hirestreet, commented: “In the UK in 2023, the average cost of attending a friend’s wedding is over £500. That’s why ‘wedding guest’ is our most popular occasion category at this time of the year. We’ve loved working with the team at ASOS to curate this collection, and we strongly believe this will be our most popular brand collaboration to date.”

Jag Weatherley, corporate transformation director at ASOS, commented: “Our customers love our wedding and occasionwear ranges designed for special events. We’re delighted our new partnership with Hirestreet enables even more people to enjoy ASOS’ unique fashion-led styles. Clothing rental is a growing market offering exciting commercial potential while supporting our goal to be more circular.”

Fibre2Fashion News Desk (KD)