Upwest, ReCircled enlist Avery Dennison to promote circular economy

This collaboration demonstrates Avery Dennison’s Digital Care Label solution, showing how it can be used in an upcycling context and provide a retail/brand experience, Avery said in a press release.

Consumers will have the opportunity to scan the QR codes on Avery Dennison’s Digital Hang Tags and Digital Care Labels to take shoppers on a journey outlining the item’s story, how it should be looked after and allowing them to engage closely with the UpWest brand.

Fibre2Fashion News Desk (RR)