PPG launches TOMORROW INCLUDED Sustainability concept in EMEA

The Tomorrow Included concept will be introduced in stages over the coming months with the TIKKURILA, BECKERS, SIGMA, JOHNSTONE’S and ALCRO brands by PPG. Sustainability advantages, including durability, energy savings, safety, carbon reduction and recyclability, will become visible on product packaging and in marketing materials such as advertisements, websites and social media.

“At PPG, sustainability is built into everything we do – how we innovate, operate and go to market,” said Svea Paju, PPG marketing director brands, AC EMEA North and East. “Our commitment to sustainability empowers us to guide our customers towards the right product solutions that align with their sustainability ambitions.

“Sustainability is becoming a qualifier for doing business in many parts of the world. It is a critical topic not only for customers, but also for a variety of stakeholders, including investors, employees, potential employees and suppliers,” Paju said. “We believe this concept will help our customers make a more informed choice.”

PPG recently published its 2023 ESG report, which showed strong progress against the company’s near-term 2030 environmental, social and governance (ESG) targets. These include increased sales of sustainably advantaged solutions and reducing greenhouse gas (GHG) emissions throughout the company’s own operations and the value chain.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)