German brand Adidas & 100 Thieves launch first collection

Founded in 2017 by gaming icon Matthew "Nadeshot” Haag, 100 Thieves has established itself as the premium lifestyle brand for the gaming generation, with a mission to be the epicenter of gaming-culture and to give every gamer something to be proud of. 100 Thieves, fronted by digital creators Nadeshot, Valkyrae, and CouRageJD, is built on three pillars: championship esports, entertainment, and apparel.

The first ever collaborative collection between the Trefoil and 100 Thieves consists of a daring suite of apparel, footwear, and accessories. The apparel selection features the previously announced competition jersey – with sponsor logos removed – in men’s and women’s sizing, as well as 100 Thieves’ take on the classic adidas track-suit presented as a matching half-zip track top and track pants in brushed cotton-terry. Rounding out the selection of apparel and accessories are a classic white tee with embroidered logo, a 3-pack of socks in 100 Thieves colors, and a co-branded towel.

The collection is then highlighted by 100 Thieves’ take on an iconic adidas sneaker: the Rivalry Nadeshot. With a tonal off-white upper, gum rubber outsole, and co-branded details including lace charms and sock liners, as well as Nadeshot logos on the right heel mustache and tongues, the daring look is the 100 Thieves founder’s first ever collaborative sneaker.

Arriving on May 31st, the first ever adidas Originals and 100 Thieves collection is available on adidas.com, the adidas App, via select retailers and on 100thieves.com.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)