US' New Balance reveals LOSC Lille home kit for 2023-24 season

It arrives in LOSC Lille’s famous team Red, Navy and White, with the subtle geometric detailing coming together to create an instant classic. The kit is finished off with an asymmetric V-collar, short hem and sock branding, adding a modern touch whilst honouring the rich past of the club and city, the company said in a media release.

To celebrate the club’s heritage, LOSC Lille’s instantly recognisable Le Dogue statue features within the campaign imagery. This long-associated club monument symbolises the grit and determination of players and fans alike, taking prominence at the club’s training ground and can also be found on the club crest.

The jersey is developed using innovative NB Dry technology, the brand’s innovative material that wicks away moisture.

“The red, navy and white of LOSC is instantly recognisable across French football, so it’s always so important for us to honour that heritage. This season’s home kit builds upon the greatness of LOSC, and we hope the players can create further history wearing it on the pitch this season,” general manager of New Balance Football, Kenny McCallum said.

Fibre2Fashion News Desk (RR)