The partnership between the two companies has been effective since June 1, 2017.
F1 maintains accounts in all key department stores, online retailers and better specialty stores throughout Europe. With a keen sense for new trends and popular labels F1-Generation is the perfect partner for the distribution of Manhattan Beachwear's premier proprietary and licensed brands in the European market.
"We are very pleased to have partnered with a world class European distributer in F1 Generation and look forward to the execution of one of our mutual strategic initiatives," said Kevin F Mahoney, president and chief executive officer of Manhattan Beachwear.
F1 Generation is a privately held company owned by Andreas Huettenhoelscher and has been distributing in Europe for 15 years. The Cologne, Germany based company distributes more than 30 brands with a special concentration in swimwear and intimate apparel. Besides their offices in Cologne the company has subsidiaries in the UK and Spain. (KD)
Fibre2Fashion News Desk – India