62% US consumers open to 3D smartphone scanning for online shopping

13 Apr '23

1 min read

Pic: NetVirta

Insights

Around 62 per cent of American consumers are willing to use 3D smartphone scanning for determining correct apparel and footwear sizes while shopping online.
About 78 per cent among such consumers are aged between 18-44.
Sixty-nine per cent of these consumers prefer to use scanning apps based on FDA-cleared technology with medical-grade precision.

Sixty-two per cent of American consumers would be likely to use 3D smartphone scanning for their body and feet to determine the correct apparel and footwear sizes when shopping online, a survey has revealed. That number jumps to nearly 78 per cent among American consumers between the ages 18-44.

When shopping online for clothing and footwear, nearly 7 in 10 American consumers or around 69 per cent would be more likely to choose a scanning app based on FDA-cleared technology with medical-grade precision over another app without this credential, according to a new Harris Poll commissioned by NetVirta, a fit technology leader and creator of Verifyt.

“The Harris Poll/NetVirta results indicate people are now ready for such technology,” said Jeff Chen, CEO and co-founder of NetVirta. “It’s clear that consumers value Verifyt’s medical origins—a testament to its credibility. Our precision provides consumers the confidence to choose the right size from home, and ultimately results in a seamless shopping experience with fewer returns and happier customers.”

Verifyt, which is capable of 3D scanning the full body, feet, and head, provides a bridge to future applications including virtual try-ons and the metaverse.

Fibre2Fashion News Desk (NB)

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