Amazon's new solution to enable sellers to expand business in Europe

With EEA, Amazon selling partners can access one page in Seller Central, discover the stores they are not yet selling in, and click to expand. Their account registration, set-up, translations, listing, shipping setup, product eligibility checks, and catalogue customisations will be executed automatically within three business days. The new system achieves this by triggering multiple existing Amazon tools (e.g. List-Once-Sell Globally and Build International Listings) to complete end-to-end expansion in one or more stores, without the need of using different tools by sellers, the e-commerce giant said in a press release.

EEA is an automated expansion solution created by interconnecting standalone Amazon tools. It provides a successful expansion process that sellers can trigger, eliminating the need for them to navigate several different tools and reducing the time it takes to be up and running in multiple European stores. They can opt to expand one store at a time or across all nine EU and UK stores at once. The new system enables continuous expansion for new products and communication through store-specific recommendations. It uses a selling partner’s preferences from their main store and replicates the same information across stores in different marketplaces.

Customers are expected to benefit from new products, attractive prices, and faster delivery options. Amazon will also continue to offer selling partners with the same benefits and access to important tools such as the VAT Services program (VISA), payment processing, credit card fraud protection, promotional features, reports, and analytics.

“EEA is a solution our selling partners were missing for years; to grow and offer millions of new products to Amazon customers in multiple stores. We’re pleased to be able to now offer this two-click step to sellers in Europe so that they can expand their businesses with Amazon,” said Xavier Flamand, VP of Seller Services Europe.

The EEA is free to use and is available to all professional selling partners who already sell in at least one of the European stores in France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium, and the UK.

Fibre2Fashion News Desk (NB)