US' Disguise & Snap launch Halloween AR shopping experience

Snapchatters can try-on, share with friends, and buy costumes of their favourite characters from the world’s hottest brands and franchises; Harry Potter, from NBCUniversal – The Office and Chucky; as well as Minecraft, Power Rangers, Transformers, Cobra Kai and Ghostbusters. Since January of last year, more than 250 million Snapchatters have engaged with AR shopping Lenses more than 5 billion times, with 92 per cent of Snapchatters showing interest in using AR for shopping. As more brands build AR shopping experiences on Snapchat, it’s a great opportunity to bring costume try-on to the app, Disguise said in a press release.

“Imagining what a costume will look like on you is a big part of Halloween shopping. Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience. Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a direct line to purchase if you like what you see,” Stephen Berman, CEO of JAKKS Pacific, said.

“These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun. We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat,” Ben Schwerin, SVP of content and partnerships at Snap, said.

Fibre2Fashion News Desk (GK)