Online apparel was one of the top spending categories, with $175 billion spent on apparel and accessories. Furthermore, apparel and accessories was also one of the top growing digital commerce categories with a growth of 37 per cent YoY.

Mobile’s share of total digital commerce accounted for almost 40 per cent of all consumer online retail spend, as per Comscore’s 2023 State of Digital Commerce Report.

The report also revealed that online retail spending during the 2022 holiday season (November and December) exceeded $230 billion and grew by 20 per cent YoY.

Ian Essling, senior director of survey insights, Comscore, said: “We’ve been measuring digital commerce trends for over two decades, including the addition of mobile in 2013. This has really given us a front row seat to digital commerce growth over the years, as well as the increased pace of adoption during the pandemic.

“At the beginning of the pandemic in 2020, digital commerce was at $705.4 billion. A year later, it hit $904.3 billion, and this year we’re over $1 trillion. That level of growth previously took four years to achieve. Consumers are clearly doubling down on what works best for them—seamless, convenient, online purchasing across many different verticals and product types.”

Fibre2Fashion News Desk (DP)