American company Rokt expands partnership with Boohoo

06 Sep '23

2 min read

Pic: Boohoo

Insights

Rokt is expanding its partnership with Boohoo to boost user engagement and transaction profitability across North America, Europe, and Australia/New Zealand markets.
The collaboration, which began in September 2022, utilises Rokt's AI to provide relevant offers during transactions and leverages first-party data for personalised customer experiences.

Rokt, the leading e-commerce technology company that uses advanced machine learning and AI, perfected over a decade, to make transactions more relevant to each shopper, has announced that it is expanding its partnership with online fashion giant Boohoo to focus on increasing user engagement and profit per transaction across markets in North America, Europe and Australia/New Zealand. Within a year of launching, boohoo decided to expand to both sides of Rokt's marketplace, Rokt Ecommerce and Rokt Ads, to power relevant offers in the confirmation page and acquire new customers at scale.

The partnership launched in September 2022 to drive value by unlocking relevant, non-endemic offers for Boohoo's global customers across both browser and app transactions and across Boohoo's leading brands, including Boohoo, Nasty Gal, boohooMAN and PrettyLittleThing. Rokt's advanced AI powers placements on boohoo's transaction flow, and leverages first-party data to create relevant experiences tailored to each individual customer. As a result, Rokt effectively drives higher levels of customer engagement and fosters stronger brand loyalty, all while maximising the overall value of every transaction.

Boohoo integrated with Rokt Ecommerce to increase customer loyalty through app downloads and repeat purchases. In addition, the fashion brands will also use Rokt Ads to acquire new customers at scale by accessing Rokt's exclusive inventory within premium brands such as Ticketmaster, Uber, AMC Theatres and more. Rokt Ads will enable boohoo to capture the full attention of relevant prospects transacting across premium e-commerce sites, the company said in a press release.

"We're delighted that boohoo is expanding its partnership with Rokt to leverage our full suite of products powered by advanced AI which Rokt has developed over the last decade," said Craig Galvin, chief revenue officer at Rokt. "We've seen incredibly strong outcomes so far and look forward to more growth ahead."

"Our partnership with Rokt helps us achieve many of our customer experience and revenue growth goals. Our teams across tech, UX, marketing, e-commerce and finance have been working as a unified team, helping the partnership progress seamlessly," said Edith Batchelor, senior digital marketing manager at Boohoo. "The partnership has helped us with experimentations that have proved to improve our customer experience across all our platforms. We are looking forward to exploring new placements, such as the payments page, with Rokt in the future."

Fibre2Fashion News Desk (RR)

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