Force IX collaborates with India's Myntra to launch A/W collection

With the design aesthetics being primarily inspired by the elements of earth, water and air, the brand's latest offerings include T-shirts, shirts, shorts, cargoes, joggers, track pants, sweatshirts, hoodies, co-ords, jackets, shackets, denims, and caps, among others. Force IX’s Autumn-Winter collection will place a key focus on today’s much-loved trends such as oversized T-shirts, with co-ord sets, lightweight hoodies, and travel sweatshirts, among others. T-shirts, shirts, and jeans are poised to be a hit with shoppers with the collection starting at an affordable price range of ₹899 onwards. Some of the popular fabrics used in the design process include French Terry, Twill Terry, Waffle, and Rip Stop, Myntra said in a press release.

The collection has been exquisitely designed with meticulous attention to the placement of logos, buttons and stitching. Each aspect of the new season’s collection has been articulated with a purpose, encapsulating the brand's core ideology of design with purpose. Force IX's collections always involve Akshay Kumar in the design process, with each garment being reviewed by his team keeping Akshay’s aesthetic sense in mind. Myntra is confident of doubling the traction the brand records, with the launch of this collection.

The collection will be made visible across Myntra's home page, men's page, in tandem with off-app coverage via CRM activities. Marketing efforts for the collection will also include an end-to-end influencer marketing campaign.

Over the years, Myntra has been significantly building for its base of trend-first male shoppers with the addition of an array of both home-grown and international brands, emerging as a destination of choice for branded men's wear for India's fashion-forward men.

Fibre2Fashion News Desk (RR)