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Indian fashion platform Myntra launches premium British brand Oasis

21 Jul '23

1 min read

Pic: Oasis

Insights

Myntra has introduced Oasis, a British fashion brand known for elevated feminine designs, to its platform.
Oasis targets women shoppers in premium and bridge-to-luxury segments, offering signature florals, art-inspired prints, and trending colours in mini-dresses, jumpsuits, and more.
The brand will be the sixth from the Boohoo Group available on Myntra.

Myntra has announced the launch of Oasis, the British fashion brand known to offer elevated feminine designs for women. Operating in the premium and bridge-to-luxury segments, Oasis caters specifically to women shoppers from metros and tier 1 cities with an affinity towards luxe fashion. Oasis is the sixth brand from the Boohoo Group to be available on Myntra, after the addition of boohoo Woman, boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins.

Since its launch in 1991, Oasis has created easy, trend-led, effortless pieces of fashion that are made for modern life. The brand's collection includes signature florals, art-inspired prints, trending colours, and intricate details that breathe life into mini-dresses, jumpsuits and more, offering understated elegance you can always rely on.

Oasis will offer an array of products across categories like dresses, tops, and heels, along with a few options from its sustainable collection. Some of the hero products shoppers should watch out for, include the brand's acclaimed floral prints, occasion wear, and stepping-out casuals, among others.

As a part of the promotional activities surrounding the launch of the brand, Oasis will be enabled with an Online Brand Store (OBS) and considerable on-app visibility to build affinity with shoppers on Myntra.

Fibre2Fashion News Desk (RR)

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