US' eBay curates personalised outfits with AI

“We designed shop the look to evolve with the tastes of our customers by taking cues from their shopping habits. Their style recommendations are made up of images and items that are personalised, ensuring a tailored fashion experience. With this approach, we offer a shopping experience that not only understands our customers' preferences, but also evolves with them over time. eBay is uniquely set up to create this kind of experience because we have decades of data and customer insights and billions of images that we can use to enrich our AI technology and create personalised, magical experiences for our customers,” the company said in its press release.

Beyond personalisation, shop the look is a gateway to the world of fashion for customers, keeping them connected with the latest trends and providing access to timeless pieces from vast breadth of inventory and selection. It’s an opportunity for shoppers to explore fashion items that will integrate naturally with their existing wardrobes.

The company also recognises the importance of shopping with confidence. Shop the look is one of the many ways to improve the user experience for enthusiasts. It allows users to visualise how potential additions will complement their current wardrobe. Similar to other fashion offerings including authenticity guarantee, certified by brand, and eBay consignment, shop the look is designed to foster a circular fashion economy, reducing barriers and empowering users to buy - and sell! - the things they love.

Shop the look is now available in iOS for US and UK customers, with Android coming later this year. Shoppers who have viewed at least 10 fashion items in the past 180 days will find this feature both on the eBay homepage and fashion landing page. In addition to fashion, eBay is exploring potential expansions into other categories. Its goal is to continuously enhance the feature with new personalisation elements over the next year.

Shop the look represents not just a step forward in online shopping but also a step deeper into the commitment to innovation, personalisation, and responsible AI use. As with all the AI-powered innovations, shop the look has been developed in close collaboration with the responsible AI team and RAI Principles. This collaboration underscores commitment to ensuring that the technology is implemented in a manner that is fair, safe, and designed to prevent any unintended consequences, the release added.

Fibre2Fashion News Desk (RR)