The study, which investigated how consumers shop online and their preferred payment method, showed that users consuming online content and their dependency on digital shopping might have increased in a technology-driven world.

As a result, around 28 per cent of respondents said they shop online once a week, 27 per cent shop once a month, 24 per cent shop once every two weeks and the remaining shop online multiple times a week.

The results indicate that mobile-commerce can help businesses bridge that gap between the digital and physical world and also help deliver instant gratification and an efficient user experience to online shoppers, a release from the company said.

The mobile-first preference extends to checking the ratings, completing a payment, tracking the delivery of an item, and other tasks. Likewise, most (84 per cent) respondents use smartphones for online shopping, followed by 9 per cent preferring tablets.

Multiple online payment methods drive online shopping, including UPI payments and online wallets. On delving deeper into the wallet app consumers use, a little less than a quarter (37 per cent) use Apple Pay, 32 per cent prefer PayPal, 11 per cent don’t use any mobile wallets and 10 per cent answered Google Pay. 

Additionally, in shopping, the majority (64 per cent) of respondents said they use online shopping for purchasing clothes. Almost half (51 per cent) use it for essentials like food and drinks such as groceries, prepared food, etc, 45 for leisure and entertainment, 39 per cent for ticket bookings and 38 per cent for accessories such as hats, sunglasses, etc.

Fibre2Fashion News Desk (DS)