68% of Vietnamese, 40% of APAC businesses aim at omni-channel sales

About 76 per cent of businesses in Vietnam and 46 per cent in APAC also consider investing in omni-channel sales as a top priority in the next three to five years.

Vietnamese businesses believe that the trend of omni-channel sales combined with digital transformation will help them move ahead in the new normal after two years of the pandemic.

This trend reflects the actual social situation in the current period, when consumers are getting used to buying goods through e-commerce channels, and at the same time are starting to return to traditional shopping methods as social distancing measures are eased.

TMX Asia president James Christopher said the difficulties of the two years of the pandemic have made businesses realise how to improve their supply chains and operations in the future.

The survey shows that about 62 per cent of Vietnamese enterprises and 52 per cent of enterprises in the region have begun to diversify their supply sources. At the same time, 34 per cent in Vietnam and 35 per cent of the APAC region actively assessed and reconsidered their dependence on third-party suppliers.

In Vietnam, new business models have emerged after the pandemic. According to the Vietnam Logistics Research and Development Institute (VLI), one of the main strategies is to diversify suppliers to minimize risks, a Vietnamese media outlet reported.

Research shows that 80 per cent of regional leaders and 60 per cent of Vietnamese leaders believe that more technology applications and digital tools will be deployed in the future. At the same time, 82 per cent (the whole region) and 58 per cent (Vietnam) said that they would prioritise applying digital solutions in business activities if they do not face cost barriers after the pandemic.

Fibre2Fashion News Desk (DS)