Travel restrictions is one of the reasons for the increase in 11.11 sales this year as consumers chose to buy online.

The China-headquartered e-commerce company held its mega shopping festival from November 1-3 and again on November 11, following the tradition it began in 2009.

Besides Alibaba, JD.com, Douyin and Pinduoduo are also hosting Singles Day sales. JD.com registered RMB 200 billion sales in the first nine minutes as sales opened on November 11, as per global newswire reports.

Fibre2Fashion News Desk (RKS)