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Amazon India digitises 2.5 million MSMEs & creates one million jobs

13 Apr '21
3 min read
Pic: Shutterstock
Pic: Shutterstock

Amazon India has provided an update on the progress it has made on its commitments made in January 2020, to announce that it has digitised 2.5 million MSMEs, enabled cumulative exports worth $3 billion, and helped create nearly 1 million jobs in India till date. Amazon is an US multinational technology company, focussing on e-commerce and cloud computing.

Today, more than 2.5 million MSMEs work with Amazon in India including sellers, artisans, and weavers, delivery and logistics service partners, and so on. Amazon has been focused on simplifying online selling for small and medium businesses and since January 2020 nearly 250,000 new sellers have joined Amazon.in. Amazon has introduced seller registration and account management services in Hindi, Tamil, Marathi, and Kannada, and more than 75,000 sellers have registered on the Amazon India marketplace in regional Indian languages. Amazon also sharpened its focus on bringing the benefits of e-commerce to neighbourhood stores and had launched a new programme called ‘Local Shops on Amazon’ in April 2020. The programme has grown ten times since launch and today over 50,000 offline retailers and neighbourhood stores from across the country are selling on Amazon.in, according to a media statement by Amazon.

Amazon Global Selling is witnessing rapid momentum and today there are 70,000+ exporters on the programme who have cumulatively crossed $3 billion in exports. There is a strong demand from global customers for a range of Made in India products including STEM toys, jewellery, bed linen, healthcare products, tea, leather products, and others. It took the programme three years to clock the first billion in cumulative exports, the second billion came in 18 months and the third one has taken just 12 months. Importantly, Indian exporters on Amazon Global Selling played a key role in serving customers across the world during the pandemic by leveraging Amazon’s technology and infrastructure. This helped them not only sustain and grow their business but also support thousands of people who directly and indirectly depended on them for livelihoods. With this programme, Indian exporters can list their products on 17 international marketplaces/ websites of Amazon, get access to 150 million paid Prime members and over 300 million customers in 200 countries and territories across the world, according to Amazon.

The growth of exports and digital enablement of MSMEs is helping accelerate economic recovery for thousands of businesses to positively impact job creation as well as the overall economy. In a challenging year where saving livelihoods and creating new jobs was a top priority, Amazon helped create nearly 300,000 direct and indirect jobs across industries including information technology, skill development, content creation, retail, logistics, and manufacturing. This includes job roles in its corporate offices in diverse areas including machine learning and software development, direct and indirect jobs across its fulfilment centres, logistic centres, sales offices, data centres, and other indirect jobs we create through its ecosystem including sellers’ community. In total, Amazon has helped create over a million direct and indirect jobs in India since 2013.

Fibre2Fashion News Desk (GK)

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