Amazon initiative launched in Vietnam to boost cross-border e-com

The initiative is expected to support local firms in digital transformation and equip them with knowledge about export-import and market, and gradually build Vietnamese brands in the global market.

It aims at helping 10,000 Vietnamese enterprises with personnel development in e-commerce between 2022 and 2025, Gijae Seong, head of Amazon Global Selling Vietnam, was quoted as saying by a news agency.

Vietnam earned $13.7 billion from online retail sales in 2021—up by 16 per cent, and the value is expected to climb to $35 billion by 2025, with an annual growth rate of 25 per cent between 2022 and 2025.

The Amazon initiative will come to Ho Chi Minh City, Da Nang city and some other localities this year.

According to an Amazon report, Vietnam’s cross-border retail sales increased by over 20 per cent annually, hitting 75.4 trillion VND ($3.3 trillion) last year, and is projected to reach 256.1 trillion VND in 2026.

Fibre2Fashion News Desk (DS)