Amazon plans to invest in Germany, drive innovation

The new jobs mean that, by the end of this year, Amazon will have more than 40,000 permanent employees in Germany, providing roles of all kinds, at all levels, and in more than 100 German cities and municipalities across business.

This announcement has confirmed planned investments in Germany totalling €17.8 billion ($19.03 billion), following our €7.8 billion ($8.34 billion) AWS European Sovereign Cloud investment announced last month. The AWS European Sovereign Cloud is a new, independent cloud for Europe, and its first AWS region will launch in the state of Brandenburg by the end of 2025.

“Amazon came to Germany over 25 years ago, and we continue to invest in the country. With our teams continually focused on innovation, we’re helping German customers transform the way they work, live, connect and thrive. Our teams work hand-in-hand with state-of-the-art technologies to deliver for small businesses and customers, while AWS enables organisations of all sizes in Germany to grow their businesses and innovate using the cloud. And with that comes a positive impact for the country – and especially the communities where we operate – with a broad range of investments and jobs ranging from research and development to logistics and customer service,” Rocco Bräuniger, Amazon Germany country manager, said.

As part of the company’s investment in Germany, AWS plans to make a €8.8 billion ($9.41 billion) investment by 2026, to continue to build, maintain, and operate its cloud infrastructure for the AWS Europe (Frankfurt) region, which is based the in the Frankfurt Rhein-Main area since 2014. This investment will help meet growing customer demand for AWS technologies in Germany, including AI, the company said in a press release.

According to a new AWS economic impact study, AWS’s investment plan is estimated to contribute €15.4 billion ($16.47 billion) to Germany’s GDP over this period, while supporting an average of 15,200 full-time jobs annually in the local supply chain.

“Germany is at the heart of innovation across Europe. AWS is more committed than ever to helping German customers lead and build new technologies and services using the wide variety of capabilities in the AWS Cloud, including generative AI. To address the growing demand for our services, we’re investing heavily in Germany’s digital infrastructure. This also includes our commitment to support digital skills and talent development programmes across Germany and to partner with local communities on joint initiatives with a lasting impact,” Stefan Hoechbauer, managing director for Germany and Europe at AWS, said.

Fibre2Fashion News Desk (RR)