American company eBay acquires Certilogo

Based in Milan, Certilogo leverages digital technology to empower brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to engage with their favourite brands and fashion items, access reliable product information, confirm authenticity and easily activate circular services. Certilogo will continue to be led by CEO Michele Casucci, the company said in a press release.

"We are excited to welcome the talented Certilogo team to eBay, as they bring their passion and cutting-edge technology to our community of fashion enthusiasts," said Charis Marquez, VP, eBay. "Through this acquisition, eBay will be able to offer brands secure, connected product solutions that are both flexible and compatible. Brands will also be able to protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports."

"The partnership between Certilogo and eBay will unlock opportunities for consumers and brands to connect, opening up new potential to activate and expand engagement with the circular economy," said Michele Casucci, CEO and founder, Certilogo. "Our team is ready to get right to work incorporating our technology and infrastructure and ensuring a seamless transition for our customers, brand partners, and the entire eBay community towards a more sustainable, connected future."

Fibre2Fashion News Desk (RR)